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Ahimsa State of Mind

Sea moss products for wellness

PRODUCT DESIGN - BRAND STRATEGY

Explore our wellness project where beach-inspired branding and nourishing sea moss products converge, providing a serene oasis for the health-conscious soul. Discover Ahimsa State of Mind below. 🏖️🐚

MY ROLE

THE TEAM

I worked as a product designer and art director, I orchestrated a harmonious blend of creativity and wellness, ensuring a transformative experience.

Solo Designer and Art Director, worked in collaboration with the Ahimsa owners to deliver results congruent with the brand's messaging.

TIMELINE

Jan 2020 - Feb 2020

The Product Design

Enchanting product design inspired by the sea, transporting you to sandy shores and crystal-clear waters.

Embracing the beachy theme, our labels captured a tranquil and organic feel, mirroring the natural and organic ingredients within.

This initial stage laid the foundation for the final product design and presentation of Ahimsa's sea moss products.

The Final Designs

From the pool of 5 designs, two finalists emerged. We decided to use the shore design for the label on the shipper boxes

We decided to use the charcoal sea moss design for the labels on the jars of the gel, lotion and face mask products.

*The beach label design was retouched, replacing the product name with the company's name and adapting the pack details.

The Finished Products

Ahimsa State of Mind offers a thoughtfully curated collection of wellness products to enhance your well-being. These include their nourishing sea moss gels, lotions infused with shea butter, face masks enriched with aromatic essential oils. Experience transformative self-care.

SEA MOSS GELS

🍓 Strawberry Serenity

Wildcrafted Organic Gold Sea Moss, Filtered Water, Fresh Lime Juice, Strawberry Abstract, Vanilla Extract.

🍯 Honey's Happiness

Wildcrafted Organic Gold Sea Moss, Filtered Water, All Natural Raw Honey, Fresh Lime Juice

🐲 Dragon's Drive

Wildcrafted Organic Gold Sea Moss, Filtered Water, Organic Dragon Fruit Powder, Fresh Lime Juice.

💪 Everlasting Vitality

Wildcrafted Organic Gold Sea Moss, Filtered Water, Organic Bladderwrack Powder, Cloves, Elderberries, Fresh Lime Juice.

The Ahimsa Shipper Boxes

Introducing our vibrant tie-dye shipper boxes. Echoing the tranquility of sandy shores and gentle waves, the packaging harmonizes effortlessly with our brand's soothing essence.

Beginner Positivity Pack

Includes Sea Moss Gel, Sea Moss Lotion, Sea Moss Face Masks, Sage, a chakra bracelet, stones.

Intermediate and expert packs

Includes all items that are part of the beginner positivity pack with some additional hand picked items.

Visual & Brand Language

The chosen branding elements of Ahimsa State of Mind effectively resonate with both the products and the target audience.

The beach-inspired visuals appeal to the serene nature of the sea moss products, while vibrant colors and organic aesthetics captivates the target audience.

Forging a powerful connection and fostering a tranquil and engaging experience. 🧘‍♀️

ORGANIC - INVIGORATING -SERENE

TYPEFACE

Chelsea Market

Josefin Sans

Freestyle Script

visually appealing and easily readable, ensuring a seamless and memorable brand experience.

clean, modern font for showcasing company's name and ingredients.

adds a delicate touch to each product name, capturing their unique essence.

COLOR PALLETE

Advertising & Digital Presence

RESEARCH OBJECTIVE

Uncover motivations and needs of target audience for wellness.

Evaluate brand satisfaction and gather feedback for improvement.

We decided to run advertisements on Snapchat due to volume of 18-24 year olds and high purchase intent.

📸 INSTAGRAM ADS

We chose to market the product on Instagram as it offers an expansive reach to health-conscious 18-24 year-olds, making our product promotion highly effective. Our instagram marketing had more of an educational intent compared to our snapchat ads.