Agency Revolution

FMG Sutie

UI DESIGN - BRANDING

Experience the design process of On The House Real Estate Group. Collaborated with designer Tyler Vo for a captivating logo, cohesive print materials, and an elegant social media presence. 🏠

MY ROLE

I worked as a Real Estate team leader and Brand Strategist.

THE TEAM

Solo Strategist, worked in collaboration with Tyler Vo to design brand identity elements.

TIMELINE

Jun 2021 - Present

THE LOGO DESIGN

Our logo, with its bold typeface and it's transparent house design, embodies trust and professionalism, aligning seamlessly with the real estate industry's values and capturing our brand's identity.

The runner logo is optimized for websites, featuring a horizontal layout to maintain cohesive brand representation across mediums.

🪧Let's take a look at the designs for printed materials

Printed materials play a vital role in real estate branding, providing tangible touchpoints for potential clients. Signage and business cards establish a physical presence, leaving a lasting impression and fostering credibility in the industry.

The 'For Sale' sign

The design of the open house sign maintains consistency with other branding items. It features the same bold typeface and other design elements. This ensures a cohesive and recognizable brand identity across all materials.

The 'Open House' sign

BUSINESS CARDS

The business card design is well-crafted. It's minimal design showcases all agent information on the front while featuring the logo on the back, creating a visually pleasing and easily digestible representation of the brand.

Multiple variations of the business card allow for individual team members to add their personal touch while maintaining brand consistency.

Visual & Brand Language

The branding of On The House Real Estate Group resonates with the audience by combining simplicity and elegance.

This positioning was the focus throughout the design process.

Evoking professionalism, trust, and a sense of reliability in the real estate industry.

INFORMATIVE - ENGAGING -ENTICING

TYPEFACE

CHUTEROLK

FUTURA ND MEDIUM

Full House

Chuterolk's boldness adds impact, making it a strong choice as the main typeface for the brand's logo.

brings a modern and clean aesthetic, making it another great choice to incorporate in the brand's design and website.

adds nostalgia and fun, bringing a delightful change to the branding and infusing a playful touch.

COLOR PALETTE

Social Media

On The House Real Estate Group's social media presence establishes an online connection with their audience, fostering brand awareness, engagement, and providing valuable updates in today's digital landscape.

FACEBOOK PROFILE

On The House Real Estate Group's Facebook profile is a fresh, modern take, engaging a wider audience.

📸 INSTAGRAM PROFILE

On The House Real Estate Group's Instagram design is playful, engaging, and delightfully fun for followers.

MARKETING MATERIALS

Our promotional posts were designed to spread brand awareness and keep the audience updated on active sales for On The House Real Estate Group.

In real estate, a timeless aesthetic that resonates with clients will always triumph

DIGITAL ADVERTISEMENTS

Facebook Home Valuation Ad

Advertising in real estate is essential to keep brand recognition strong

This Facebook ad offers homeowners a free home valuation, capturing their information for follow-up marketing opportunities at On The House Real Estate Group.

CALL TO ACTION

This call to action urges homeowners to seize the opportunity for a free home valuation.

WHERE DOES IT TAKE YOU?

Clicking on the ad directs users to the team website, where they can freely access our home valuation tool, empowering them to gain valuable insights about their property.

View the team website below